Brand new graphics hub for Nelonen Media

Sanoma Media Finland requested its long-term media technology partners, Media Tailor and TV Tools to design and implement an application-based solution for graphic management due to the need to outsource, modernize and automate the graphics processing and running of TV broadcasts. Previous maintenance of the graphics application took up a lot of Nelonen’s internal resources. It did not yield to a highly automated workflow as desired; file format restrictions, graphics rules are hard to manage and the playlist requires slow, hard encoding.

The Graphics Hub product automates data traffic between the systems used as part of current service production. Modern database solution and API enable unified data management between existing workflows, external data sources and platforms. The use of Html in graphic templates enables dynamic graphic templates and elements creation. In connection with the application change, a new KENO (lottery gaming show owned by Veikkaus) entity was also introduced, which SmartPX offers to Sanoma in cooperation with Media Tailor.

A reliable graphics automation under continuous maintenance and control by Media Tailor creates concrete resource savings for Nelonen Media. The graphics are easy to manage, even if there is a need to change the short notice period. The solution opens up new opportunities for Nelonen Media in the field of expanding advertising sales. The customized and highly scalable application  also serves future changes and visions, such as the enhanced use of external data with artificial intelligence for analytics and optimization needs.