2026: Ten Predictions for the Media Industry

Every year we talk about disruption in the media industry, but some years feel more decisive than others.

I truly believe 2026 is one of them.

We’re seeing multiple long-developing trends accelerating at the same time, affecting everything from how we produce content to how we consume and monetize it.

Here are my ten predictions for the media landscape this year:

1. AI becomes a normal part of professional production

I’ve been blown away by how fast GenAI tools developed through 2025, and I’m sure the speed will be even crazier this year. It has become so easy to create high-quality audio, images, and video in seconds. Features like multi-language dubbing used to be a massive production hurdle. Now, AI handles it almost instantly. 

I believe we’re moving from the “experimentation” phase into a world where AI will take more space in the professional productions. As the 2026 NCS Industry Sentiment Survey points out, 94% of us now see AI as the primary driver of our operational change. 

It’s no longer a “maybe” — it’s the engine.

2. Virtual studios move from innovation to default option

As a producer, if you have the choice to send your crew into a warm, safe studio facility instead of a dangerous, cold, dark underground mine — of course you’re going to choose the studio! 

I’m certain virtual production is becoming the default for this exact reason. It’s not just about the “cool” tech, it’s about better working conditions and predictable hours and costs. Why deal with the logistics and risks of extreme locations when you can create a perfectly controlled environment on an LED volume stage?

3. Media management becomes a strategic capability

Whatever happens in the fight between traditional media and the creator economy, one thing is certain: content wins. We are going to see exponentially more content than ever before. 

My take is that the “winners” won’t just be the ones making the best content, but the ones who have the best access to it. You need to be able to monetize, report, and follow up on every asset you own. In this ocean of content, if you don’t have a smart system to find and manage your assets, you’re essentially flying blind.

4. Distribution continues to fragment across platforms

I’m watching audiences move fluidly between platforms, and I think distribution strategies have to be just as flexible. Studios and media companies aren’t just competing with each other anymore; they’re fighting for space against creators and brands alike. 

I’m sure we’re going to see a total rejection of “rigid” distribution models. To me, if your content can’t move quickly between formats and channels, it effectively becomes invisible to the modern viewer.

5. Traditional TV companies face the hardest challenge

Traditional TV companies are in a tough spot. I’ll be honest: I still like to watch linear TV sometimes, but my kids? They don’t even know that kind of service exists. 

That generational gap is the biggest threat to the old business models. With streaming now commanding nearly 45% of total viewing time, according to Nielsen, the traditional gatekeeper role of TV is weakening every single day.

6. Live content and news brands define TV’s future

Despite the struggle, I still believe local TV is the king of live sports, news, and massive live entertainment events. There’s something about a shared, real-time experience—like a high-stakes finale or a breaking news event—that digital platforms still can’t quite replicate. 

I’d personally like to see even more collaboration between traditional TV houses and digital news brands. When they work together, they can use linear TV as a powerful way to monetize existing journalism and live spectacles rather than treating it as a separate, declining channel.

7. Global streaming moves reshape local ecosystems

I’m keeping a very close eye on the massive Netflix and Warner Bros Discovery merger. Just a few days ago, January 7, 2026, the WBD board officially rejected a rival bid from Paramount, signaling they are fully committed to the Netflix deal. 

I think this is going to hit local producers hard. If these two giants become one, the buying power is enormous, which I’m sure will affect the end price local producers can get. With one less door to knock on, the “buyer squeeze” is going to be felt in every small market.

8. Monetisation shifts toward open platforms

I believe production companies can find massive new revenue streams by adopting the logic of YouTubers or TikTokkers. Smart producers are realizing they might actually get more money per episode from brands and partners by putting content on YouTube than they would from a traditional TV station.

This shift toward “partnership content” is a game-changer. You get global reach and built-in infrastructure without the massive overhead of your own distribution network.

9. Niche platforms and micro-payments gain momentum

While the giants consolidate, I see a huge opportunity in niche platforms. My teenagers already convert their entire weekly allowance into Robux or V-Bucks for micro-payments in games. 

I’m certain this behavior will carry over into how they consume specialized video content. If they’re willing to pay for a digital skin in a game, they’ll definitely pay for high-value niche content if the payment process feels as natural as the ones they use every day.

10. Gen Z and news consumption evolve together

Interestingly, I’m seeing my own teenagers starting to consume more Nordic crime series instead of just scrolling TikTok. They even have days where they delete all their social media apps because they’re just fed up with what they call “brain damage content.”

They still love their reality shows — “Love Island is W,” as they say — but they’ve also announced that their own future kids will never have a smart device! I’ve also seen some growth in their source criticism. I think we’re going to see a generation that demands more transparency and “trust indicators” in their news, and I’m here for it.

Fascinating times ahead!

The market is expanding, and while the giants take their share, I’m convinced the opportunities are there for those who move fast.

At Media Tailor, we want to work with those of you willing to adapt. I truly believe that smart processes and strong content management are the foundation for staying relevant. It’s going to be an exciting year, and I’m ready to see how we all shape it together.

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