content lake.


Content Lake Is Driving The News Industry’s Cloud Transformation

The news industry is on a cloud transformation journey where implementing a content lake has become the key question.

Digital solutions are becoming increasingly prevalent in our society. The news industry is not an exception.

In order to remain competitive and stay up-to-date in their respective industries, enterprises must embrace server-less technology. This technology provides elastic computing capacity, reduces hardware costs, and eliminates the burden of IT administration. 

As a result, it saves time and reduces costs, prompting enterprises to migrate from on-premises databases to hybrid and fully managed cloud database management systems.

The news industry is on a cloud transformation journey too. 

The Importance Of Cloud Computing In Digital Transformation Cannot Be Ignored Or Overstated

To remain competitive in today’s rapidly changing business environment, organizations must embrace digital technology. Cloud has become a key part of this transformation. 

By moving company’s processes and operations to the cloud, companies can scale quickly and cost-effectively, allowing them to adapt to changing customer needs and business conditions easier. 

With the cloud service, organizations can also take advantage of cutting-edge technologies such as artificial intelligence, machine learning, and data analytics. These technologies provide them with valuable information about their operations and enable data-driven decision-making. 

In addition, cloud computing promotes collaboration and remote work, which has become increasingly important as a result of the Covid-19 pandemic. Cloud collaboration has made a significant impact on the whole workflow.

The Concept Of A Content Lake Is Changing The News Industry

Content lakes are changing the news industry – especially for media houses. With the amount of content increasing and the news business as hectic as ever, it is necessary to find solutions to manage content in the most efficient way.

So what is a content lake? Basically, it is a real-time database that gives you access to your content however and wherever you need it.

Content lakes are centralized and system-agnostic platforms that collect both articles and all media types (videos, images, sound, etc.) in the same place. They run in the cloud, and they are usually offered as a SaaS service. 

More and more media companies are centralizing their content to the cloud. Many of them have found the answer to this transformation in DAMs.

DAM As A Content Lake

News publishing has taken huge strides and entered a completely new era. This new era of news publishing includes more versatile content, new types of media files, and various media forms where the content is distributed.

Print media is not dead but the value of digital publishing and various digital content types are rising. For publishers, content management and content improvement are paramount in marketing their services and products.

The answer for that is a DAM.

DAM stands for Digital Asset Management, and DAM software applications are solutions for centralized and organized content management. 

Cloud-based DAMs work as content lakes as they offer a fast and secure platform to save and archive all types of media from text to videos.

Most of all DAM is a unified, secure, and protected environment that covers end-to-end all steps of the editorial process.

Benefits Of A Cloud Transformation

Media houses have discovered that the cloud is the solution to leaving old servers behind and archiving content more efficiently and securely. The advantages offered by the cloud and DAMs are extensive.

Media houses produce a lot of content every day. With a DAM, managing even the largest numbers of content is easier. DAM improves the whole news process.

DAM makes it easy to share and distribute content as well as collaborate within newsrooms and across departments. It allows that all assets are available across the organization and every news department works under one workflow solution.

In addition, DAM can help to track the usage rights of each asset and prevent unauthorized use. 

Most of all, DAM is a smooth, safe, and modern content lake solution for media houses.

Media Pocket Offers An All-In-One Solution For Media Houses

The cloud is no longer an option for companies that want to digitize their operations but has become a necessity.

This is especially important for media companies that must constantly adapt and keep up with the changing society.

The best way to have a content lake and move operations to the cloud is to implement DAM software.

Media Pocket is a DAM software that is already used by Finland’s largest media companies. It is a user-friendly, easily scalable, and secure content lake for the needs of media houses.

Media Pocket is a system-agnostic, API-friendly, scalable, and easy-to-integrate archive platform for all media assets and metadata.

Read more about how Media Pocket works as a content lake.

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