David Mühle Appointed to Lead Media Tailor’s International Expansion

Former CEO of PlayPilot to lead Media Tailor’s international growth from Sweden.

We are happy to announce that David Mühle has been appointed as the CEO of Media Tailor AB in Sweden.

David has over 20 years of experience in leading technology, sales and marketing operations in Swedish and international media companies and start-ups. He joins Media Tailor from the streaming-specialized company PlayPilot, where he served as CEO. He led the company’s global expansion into over 25 countries and significantly increased user engagement from 10,000 to 6 million per month.

David has started his new role and is ready to discover solutions to the needs of media companies. He will be based in our new Swedish office.

Media Tailor has already demonstrated in Finland how its solutions can develop an entire industry. The global media industry is also on the threshold of change. That’s why the timing couldn’t be better. I am honored to lead the company’s growth and expansion into Sweden and other international markets.
David Mühle, CEO, Media Tailor Sweden

Internationalization was one of the many reasons behind the merger of TV Tools and Media Tailor. You can read more about the merger here.

It’s great to have David as part of our team. At the same time, this is a big step forward in our internationalization strategy.
With years of experience, we have developed a business model that offers companies a comprehensive solution, where we handle the planning, delivery, and maintenance of all their media technology needs.
This streamlined approach allows them to focus entirely on their core operations—something that will greatly benefit the Nordic market.
Mikko Kujala, CEO, Media Tailor Group

You can meet David and our other experts at our booth at IBC2024 in Amsterdam from 12-16 September or at our event on Sunday. You can register and read more about the opportunities to meet us on our separate event page.

IBC2024 event page