Eveo Centralizes Media Management and TV Distribution to Media Tailor’s Service Platform
Media Tailor’s new longstanding contract with Eveo ensures that the channel’s media management and distribution workflows are high-quality and contribute to the channel’s growth in the Finnish television landscape.
Eveo is the newest entrant to the Finnish television landscape. It is a national, independent, free-to-watch TV channel that started broadcasting in 2023.
To enhance its operations, Eveo has entered into a multi-year agreement with Media Tailor for the channel’s media management and TV distribution. The partnership officially started in the spring of 2024.
As a new TV channel, it is critical that EVEO can focus as much as possible on developing its own business and meeting the needs of its customers. Therefore, the natural solution is to outsource the management of the channel and program materials to an experienced and reliable partner, who will ensure that content reaches the entire audience reliably.
We have been able to offer Eveo a comprehensive service package that helps the channel advance its operations several steps forward. The combined package of playout and Media Pocket ensures a smooth and, above all, reliable workflow for the channel’s most critical areas. We appreciate the trust that domestic new TV channels are showing in our services.
Markus Paul, CEO, Media Tailor
The channel’s highlights for the year 2024 include two major annual outdoor events. In total, the channel will be airing five live concerts. Two from the Seinäjoki Tango Festival 12–13.7 and three from the Kiuruvesi Adult Pop Song Festival 18-20.7. Eveo has exclusive TV broadcasting rights to these concerts. The live programming is expected to attract hundreds of thousands of viewers.
Reliability is a key factor in building new partnerships. Media Tailor is at the very top of its field in what it does. With their support, we ensure the ambitious development and continuity of our services for a long time to come.
Jussi Juutinen, CEO / Owner, Eveo
The service provided by Media Tailor is a two-part solution. During the spring, Eveo’s broadcast monitoring, known as playout, will move to a playout environment managed by Media Tailor and tailored to the channel’s needs. The company’s own media operator team takes care of operating it.
Over the past several years, Media Tailor’s broadcast service has evolved significantly, and the company can offer all channels a high SLA. It ensures a reliable and high-quality program flow. The channel is tailored according to the customer’s needs. It is essential for Eveo that features can be added agilely as the business demands.
As the second part of the service, Eveo will build its program library and archive in Media Pocket. The platform enables the centralization and automation of media management processes, saving Eveo time and resources for its core business.
Producers and advertisers will be able to upload material directly to Media Pocket, where programs and ads can be previewed, commented on, and, if necessary, edited before they are shown on TV.
With their transparency and good communication, Media Tailor made it easy to understand what the service includes and what it requires from both parties. Our questions were answered quickly and the service was put together to meet our needs.
Tomi Hakola, Chief Commercial Director / Owner, Eveo
We have been honored by the trust that we have received from Eveo. The collaboration is still relatively new, but the early signs are promising a strong future.