Key findings from our AI survey

We surveyed media professionals and uncovered fascinating insights about AI’s impact on the industry.

In an era of rapid technological transformation, our comprehensive AI survey offers a fascinating glimpse into how media professionals are embracing artificial intelligence. Our AI survey, conducted between January 27 and February 14, 2025, surveyed 41 media industry experts and uncovered powerful insights into AI’s growing role in modern workflows.

The numbers tell a compelling story: 88% of companies are already using AI, with 81% of respondents integrating these tools directly into their work. Time savings emerge as the most significant benefit, but also cost savings and the opportunity to optimize existing data.

Key findings highlight not just AI’s potential, but the industry’s approach to its implementation. GDPR compliance remains critical, while 70% emphasize the importance of local processing, underscoring a commitment to secure, on-premise AI solutions.

From transcription and material management to advanced content recognition, AI is rapidly transforming how media professionals work. As our survey reveals, we’re experiencing a fundamental reimagining of media workflows.

And how does this all affect our product development? In our report, we have also shared pieces from our AI roadmap. By leveraging AI-driven solutions and cutting-edge automation, we are committed to empowering our customers with smarter, faster, and more secure tools.

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