Evolving News Media With Media Pocket
We have started working with three wonderful news publishers as Turun Sanomat, Kiinteistömedia and Rantapohja adapt to the industry’s changes with Media Pocket.
News media have lived through the turmoil of the 21st century, and there is no end in sight to the changing landscape. These changes have opened new opportunities for news publishers to enhance their operations.
Turun Sanomat, Kiinteistömedia and Rantapohja have taken the bull by the horns and responded to the demands of an increasingly digitizing news media with Media Tailor’s solutions.
Media Tailor’s portfolio of solutions offers news publishers a variety of ways to streamline their own workflows. At the heart of the solutions is the Media Pocket media management platform.
News publishers are a strategically important target group for us. Partnering with three pioneering news media in their respective fields has been fantastic.
Markus Paul, CEO, Media Tailor
A centralized platform for all media files
Media Pocket is a cloud-based, centralized platform designed to accommodate all essential media types for news publishers, including articles, images, videos, and their associated metadata. It is a so-called content lake, which offers a system-independent solution for more efficient media management.
Media Pocket serves as both an archive and a prepress platform and as a link between production and the cloud through its add-on, Loader.
Altogether, Media Tailor’s solutions provide automation, seamlessness, and safety to news media workflows. The end-to-end solution makes media management secure and materials more accessible. All archived files are backed up, and databases are automatically backed up at regular intervals.
Additionally, the solutions support multi-channel use of assets. Cloud storage simplifies asset management and distribution by securely storing materials and associated metadata.
Cloud migration with videos
While traditional text-based news content is still holding its ground, video is taking a significant piece of the overall picture.
That’s why Media Pocket is constantly being developed to better meet the video needs of the new era.
Adapting to changing industry has always been at the heart of our business. We want to offer the most comprehensive services possible to our customers without new features resulting in cost increases.
Markus Paul, CEO, Media Tailor
Above all, we develop the platform to comprehensively meet the diverse needs of news publishers. The goal is to facilitate easy adoption for each new customer and maximize the centralized benefits it offers.
The new partnerships are a good example of what Media Pocket can achieve – and there’s more to come!
If cloud migration is relevant to your business or you’re interested in hearing how our solutions could help your media, send us a message, and let’s talk more!
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