Privacy Policy

Purposes and legitimate grounds of processing

Personal data is processed by Media Tailor for the following purposes:

To provide our Service and carry out our contractual obligations

We process personal data to be able to offer the Service to our Users and to run and maintain our business. Personal data may be processed in order to carry out our contractual obligations towards the User. We may use the data for example to offer essential functionalities of the Service and to provide access to the Service. If a user contacts our customer service, we will use the provided information for answering questions and solving possible issues.

For customer communication and marketing

We may process personal data for the purpose of contacting our Users regarding our Service and for informing Users of changes in our Service. We may also process personal data to market our Service.

For quality improvement and trend analysis

We may process information regarding the use of the Service to improve the quality of our Service e.g. by analyzing any trends in the use of our Service. When possible, we will do this using only aggregated, non-personally identifiable data.

Legitimate grounds

We primarily process personal data based on our legitimate interest whilst fulfilling our contractual obligations towards our customers organizations. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy. In some parts of the Service, Users may be requested to grant their consent for the processing of personal data. In this event, Users may withdraw their consent at any time.

International transfers

Media Tailor stores Users’ personal data in several geographical locations within the European Economic Area. Our service providers may transfer personal data to, or access it in, jurisdictions outside the European Economic Area or the User’s domicile.

We will take steps to ensure that the Users’ personal data receives an adequate level of protection in the jurisdictions in which it is processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or other similar arrangements.

Personal data recipients

We do not share personal data with third parties outside of Media Tailor’s organization unless one of the following circumstances applies:

It is necessary for the purposes set out in this Privacy Policy

To the extent that third parties need access to personal data to perform the Service, Media Tailor has taken appropriate contractual and organizational measures to ensure that personal data are processed exclusively for the purposes specified in this Privacy Policy and in accordance with all applicable laws and regulations.

For legal reasons

We may share personal data with third parties outside Media Tailor’s organization if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, security or technical issues; and/or (iii) protect the interests, properties or safety of Media Tailor, our Users or the public in accordance with the law. When possible, we will inform Users about such transfer and processing.

To authorized service providers

We may share personal data to authorized service providers who perform services for us (including data storage, sales, marketing and support services). Our agreements with our service providers include commitments that the service providers agree to limit their use of personal data and to comply with privacy and security standards at least as stringent as the terms of this Privacy Policy.

For other legitimate reasons

If Media Tailor is involved in a merger, acquisition or asset sale, we may transfer personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all Users concerned when the personal data are transferred or become subject to a different privacy policy as soon as reasonably possible.

With explicit consent

We may share personal data with third parties outside Media Tailor’s organization for other reasons than the ones mentioned before, when we have the User’s explicit consent to do so. Media Tailor incorporates integrations with select third-party services, including Google and Microsoft, to enable the implementation of Single Sign-On (SSO) functionality. This allows users to utilize their existing credentials from these platforms, streamlining the authentication process. It is important to note that the responsibility for the functionality and security of these third-party integration systems lies solely with their respective providers. The User has the right to withdraw this consent at all times.

Storage period

Media Tailor does not store personal data longer than is legally permitted and necessary for the purposes of providing the Service or the relevant parts thereof. The storage period depends on the nature of the information and the purposes of processing. The maximum period may therefore vary per use. We will store User’s personal data for as long as the User is a registered user of our Service and, thereafter, for no longer than is required by law or reasonably necessary for our legitimate interests for example for claims handling, internal reporting, marketing and reconciliation purposes.

We will store Analytics Data relating to the Service no longer than reasonably necessary.