Media Tailor Strengthens Board with Ari Salmi to Accelerate Growth

Oulu-based Ari Salmi brings further invaluable technology expertise to the Media Tailor Board of Directors.

Media Tailor is bolstering its board as entrepreneur and tech executive Ari Salmi is appointed as its newest member. Founded in 1996, Media Tailor is one of the leading media technology companies in the Nordics.

Salmi brings a strong vision for technology, AI, and leveraging them in day-to-day business success. His background spans over a 30-year career in software development, alongside extensive experience leading teams of over 100 people.

Salmi’s track record includes prominent companies such as Digia, The Qt Company, and Nokia. In addition, he leads his own ventures, Cocie Media and SnowGrains.

In my view, Media Tailor’s key strength lies in its ability to truly understand its customers. Their solutions aren’t just about creating the best option for today, but about finding a comprehensive approach that is ready to meet the needs of tomorrow. I believe we have a real opportunity to drive the entire media industry forward, both nationally and internationally.

Ari Salmi
Member of the Board
Media Tailor

The company sees that Nordic media is currently going through a period in which AI can be leveraged as a structural advantage, rather than just a feature that competitors can easily copy the following quarter. At the moment, global players are not optimizing their solutions for the Nordic market, while a growing number of customers demand that data remains strictly within the EU.

The board’s primary responsibility is to ensure the company’s long-term competitiveness. With AI, we can develop new workflows and processes for our customers faster and better than ever before. That is why we must invest heavily in this development at all levels of the company, and Ari’s appointment supports this strategy perfectly.

Timo Kujala
Chairman of the Board
Media Tailor

We are thrilled to welcome Ari to our board. We have an ambitious goal to lead the way in AI utilization within the media industry, and we are using AI to accelerate our own product development. Furthermore, it allows us to deliver targeted AI solutions to our customers where the solutions from AI giants aren’t optimal.

Mikko Kujala
CEO
Media Tailor

Concurrently, long-standing board member Juha Blomster has stepped down. Media Tailor expresses gratitude to Juha for his valuable, long-term, and successful contribution to supporting the company’s growth.