Sanoma / Nelonen Media
Brand new graphics hub for Nelonen Media
Media Tailor and parent company TV Tools co-developed a completely new linear TV channels graphics processing and running solution for Media Tailor’s service platform. The Graphics Hub service entity fits into Nelonen Media’s advanced workflows for the agile management and exit of versatile and modern TV graphics.
Challenges
Sanoma Media Finland requested its long-term media technology partners, Media Tailor and TV Tools to design and implement an application-based solution for graphic management due to the need to outsource, modernize and automate the graphics processing and running of TV broadcasts.
Previous maintenance of the graphics application took up a lot of Nelonen’s internal resources. It did not yield to a highly automated workflow as desired; file format restrictions, graphics rules are hard to manage and the playlist requires slow, hard encoding.
Solution
The Graphics Hub product automates data traffic between the systems used as part of current service production. Modern database solution and API enable unified data management between existing workflows, external data sources and platforms.
The use of Html in graphic templates enables dynamic graphic templates and elements creation. In connection with the application change, a new KENO (lottery gaming show owned by Veikkaus) entity was also introduced, which SmartPX offers to Sanoma in cooperation with Media Tailor.
Results
A reliable graphics automation under continuous maintenance and control by Media Tailor creates concrete resource savings for Nelonen Media.
The graphics are easy to manage, even if there is a need to change the short notice period. The solution opens up new opportunities for Nelonen Media in the field of expanding advertising sales.
The customized and highly scalable application also serves future changes and visions, such as the enhanced use of external data with artificial intelligence for analytics and optimization needs.
It is good that all technical services for broadcasting come from the same operator instead of the previous decentralized model. This clarifies maintenance responsibilities and facilitates further development projects for graphics system integrations.
– Karri Helo
Development Manager
Nelonen Media
Also for our creative team, the arrangement now allocates our resources to the right things and creators have time to produce quality marketing content. A prolific cooperation requires open and good communication. In my opinion, it has been a great success in this long project.
– Satu Ketopelto
Head of Creative Team
Nelonen Media
Want to hear more about the Graphics Hub solution, a broadcast level graphics system? Send a message to schedule a meeting.
Related posts
Nelonen Media’s interactive linear TV broadcasts
Media Tailor’s Graphics Solution integrates with Flocker’s social media platform. This integration enables Nelonen Media to easily manage and display user-generated content (UGC) from social media on their linear TV channels’ live broadcasts.
Media Tailor Involved in Enabling the Completely New Pluto TV Service to Ruutu
When launching Pluto TV, Media Tailor’s task was to create an efficient and agile solution for content delivery. The answer was found in already existing processes.
Nelonen Media’s Playout and Media Logistics
Media Tailor has been operating the Media Logistics and Playout of Nelonen Media’s linear TV channels and Ruutu VoD/SVoD channels since November 2016.
Automated video preview feature for Ruutu VoD service
In Nelonen Media’s Ruutu video-on-demand (VOD) service, viewers have the opportunity to see a short summary of the program’s content. This is enabled by an auto-preview feature developed by Media Tailor.