Media Tailor

Customer stories

Media Pocket Is Yle’s First Choice as a DAM Solution

Media Pocket – developed and maintained by Media Tailor, will serve Yle as a centralized image management platform for organizations’ massive and constantly growing marketing and communications material archive.

Yleisradio Oy is a national media company owned by the Finnish state. The organization serves Finnish citizens daily with four television channels, six radio channels, Teletext, the Yle Areena streaming service, a mobile application, and internet services on the Yle.fi website.

Yle’s TV channels, Yle TV1, Yle TV2, Yle Teema, and Yle FEM gather the most Finns around television screens – with ca. 30% viewing share of Finland’s all TV channels by company. Also Yle’s streaming service, Yle Areena has steadily thrived its popularity reaching almost one in four Finns on a weekly basis.

As a huge media organization – Yle owns a massive amount of digital assets. Images for marketing and communication purposes with their numerous different versions need an agile, flexible, and most importantly, reliable SaaS-based digital content management solution (DAM) in order for the marketing team to easily manage content and quickly distribute it to the public, across several publishing platforms.

In addition, Yle’s history holds an unfathomable amount of different content. As a national media company owned by the Finnish state, one of its goals, in addition to providing content, has been to archive as much of it as possible.

Metro, which functions as a centralized archiving system for all the company’s media materials, is not primarily designed as a management system for photos, but for video and audio. Because of this, Yle has decided to centralize the management of new marketing photos produced in the company and photo archive collections in the same information system.

Yle’s digital services are developing at a rapid pace. That’s why we need to meet our requirements with smart and agile media management as well, for which we found Media Pocket to be the most suitable solution.

– Jussi Nahkuri
Development Manager and Executive of Photo Team
Yle

A centralized digital asset management solution that streamlines the whole content life cycle

In early 2021, Yle requested proposals for a SaaS-based digital content management platform for its marketing and communications materials. Media Tailor took part in Yle’s public tender, offering its intelligent media management platform, Media Pocket, to the core of the solution. The grand news of the selection was received in June 2021.

Media Pocket already covers the basic DAM software features required by Yle. On top of this, Media Tailor is further developing features according to Yle’s requests, such as platforms’ open API, rights management, and status control. The completely additional features include already launched SSO authentication methods and later a cropping tool for images.

Media Pocket benefits Yle in many ways:
  • Enhanced real-time internal & external collaboration with images on a single modern platform → faster approval workflow
  • Working with a modern interface with a great UX is contemporary and boosts the team’s productivity
  • The quality of the published content is improved – all the materials are visible and easily accessible
  • Simplified rights management –  old and yet unlicensed images won’t be accidentally used or published
  • Efficient content distribution to any used publishing platform → accelerated time to market
  • Time spent on retrieving and managing materials is notably reduced → full focus on creativity
  • Lower operating costs with streamlined processes

 

Starting the co-operation with Yle is a dream come true. We have created a cloud-based media management software that is able to fit the needs of Finland’s largest media house’s communication purposes.

With Yle’s trust, we are closer to fulfil our mission to empower media related businesses on the road to success. Media Tailor’s culture and operating methods received top scores, which directly contributed to the selection. That’s why I am so proud – not only the sales and Media Pocket’s development departments – but of our entire team.

– Markus Paul
CEO & Partner
Media Tailor

In the current digital media environment, we want a constantly evolving and agile partner in addition to the smart software. This way we are able to respond to the development needs in the best possible way and serve Yle’s customers even better in the future.

– Jussi Nahkuri
Development Manager and Executive of Photo Team
Yle

One platform that reaches more and more Yle employees

Exporting the archive to Media Pocket brings numerous benefits. In addition to archive materials getting a secure and high-quality cloud home for themselves, Yle can also centralize more and more materials and functions on one and the same platform.

The management and archiving of the company’s photo media through the same system benefits not only the main user groups, marketing and archives, but all Yle units, where photos are published in the most diverse ways.

The migration of Yle Arkisto’s photo collections to Media Pocket is an important milestone, which enables centralized management and archiving of the company’s photo media under the same system.

In the future, Media Pocket will function as the production system for marketing images produced by Yle’s marketing team and as the archive system for the photo collections managed by Yle Archive.

Centralizing collections and operations in the same system benefits the main user groups, because the further development needs are common and their promotion and prioritization can be agreed upon together.

Centralization also benefits a large number of Yle’s image publishers, because a significant part of Yle’s image material can be searched from the same system.

Pekka Kauranen, Main Archive User, Yle

The successful transfer of the archive is proof of long-term development work

Yle did not want to start cooperation with Media Tailor only because of the high-quality DAM software. In addition to the software, the company wanted a partner by its side who is capable of continuous development and is ready to respond to their development needs.

Yle’s new archive is an excellent example of long-term development work. It has been painstakingly produced along with other Yle development processes. The customer’s needs have been taken into account in the development work, which means that communication between the parties has been carefully nurtured.

The archive transferred to Media Pocket already contains half a million files. All in all, the amount of content processed by Yle on a daily level corresponds to the largest in Finland, which means that it is natural that Yle requires solutions that can manage huge amounts ​​of content.

And best of all, Media Pocket has managed to process and archive every file. Handling such huge amounts shows that Media Pocket is capable of scaling very far.

Seamless cooperation with Yle Archive’s professionals in both the planning and implementation phases, as well as Media Pocket’s processing ability and the agility of the interface were the keys to success.

Henri Mitikka, Product Specialist, Media Tailor

Tailor-made solutions for even bigger hunger

Yle and Media Tailor have found a common note from the very first moments. In just over a year, the platform has taken several steps forward, and the pace is nowhere near slowing down.

Transferring the archive to Media Pocket is a sign of solid trust. During Yle’s long, decades-long history, extensive material has been accumulated, several of which have significant cultural value. Therefore, they should be stored safely.

Above all, we have lived up to our name to Yle – our platform, developed with high quality and logic, enables tailor-made features that meet the needs of a huge media company.

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