Sanoma / Ilta-Sanomat
Agile in Motion: News and Feature Video Compilations for TV Broadcasts
Sanoma wanted to maximize the value of its digital content and reach more viewers by distributing it across linear TV channels. In response, we crafted a new solution that is able to transform the most current IS news and feature videos into a ready 5-minute video package for TV broadcasts – effortlessly with minimum manual work.
Media powerhouse constantly seeks ways to enhance content delivery
Sanoma Media Finland is the proprietor of one of Finland’s largest news media, Ilta-Sanomat (IS). This media house is responsible for generating a substantial volume of daily news and other entertainment content for its audiences.
IS, in its print and digital formats, offers extensive news coverage across a diverse spectrum of subjects including national and international news, politics, sports, entertainment, lifestyle, and much more. ISTV provides news, documentaries, interviews, and other video content through its popular browser-based platforms.
The Customer desired a flexible and automated content workflow to swiftly transform the latest ISTV videos into a concise broadcast-ready linear TV compilation program. This approach would not only expand the reach of the video content but also provide convenient means for viewers to stay updated with the most current news through engaging video content via TV channels.
Tailored implementation for video content flows
We found this development task interesting and were ready to lend a helping hand. There’s always a way to find creative solutions for new dynamic content workflows!
Our development team handcrafted a material coordination solution with automated features that allow swift and flexible execution. The solution centralizes IS’s latest news and other entertainment videos and seamlessly incorporates metadata, enabling agile and dynamic distribution. Thanks to the capabilities of Media Tailor’s digital platform, the implementation has been tailored to the customer’s preferences for effortless usability.
By centralizing IS’s news and feature videos on the platform and seamlessly incorporating metadata, we enabled a fast spin-out of the new distribution channel. The cooperation with Media Tailor was very smooth and effortless for us since we only had to specify what content to use and Media Tailor built the automation. The solution has been easy to use since we only need to remember each day to add a tag to a few new videos that we produce anyway.
– Ville Jutila, Producer, ISTV at Ilta-Sanomat
How does it work in action?
First, IS representative applies specific tags to desired videos within our media management platform. Through Media Tailor’s automation, the interface is scanned for videos that meet specific criteria. The criteria involve searching for multiple instances of a specific tag, with a maximum of three clips fitting into a five-minute compilation slot.
Videos matching the criteria are retrieved from the library and compiled together. The audio levels are adjusted to ensure consistency, and the clips are seamlessly merged with a predetermined five-minute background clip. The final output is then transferred to the transmission system and automatically updated for broadcasting.
The customer receives a completed compilation along with a text report detailing the utilized videos. Additionally, a preview version is provided to allow the customer to verify the accuracy of the compilation.
Example of IS news and entertainment compilation
This compilation program leverages ISTV’s video material and related metadata in a whole new way to create a captivating viewing experience also in linear TV channels. Media Tailor handles the playout operations for Nelonen Media’s TV channels.
We are always pleased to be involved in new development projects, however challenging they are. Once again automation is the key: Utilizing our versatile platform and with careful planning and design needs like this can be implemented efficiently and made effortless to the customer. We are happy that we have been able to provide an easy-to-use and straightforward solution for this unique case.
– Matti Tanttari, Service Manager at Media Tailor
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